#user-targeting

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AdExchanger
1 month ago
Marketing tech

Verve Group Capitalizes On The PET Trend With On-Device Cohort-Based Targeting | AdExchanger

Mobile developers have already faced signal loss with Apple's AppTrackingTransparency (ATT) framework, prompting Verve Group to develop ATOM as an alternative solution. [ more ]
AdExchanger
3 months ago
Marketing tech

What's Behind Big Platform Partnerships?; Walmart's Vizio Vision | AdExchanger

Individual platforms are now partnering to allow one-to-one user targeting and other use cases among themselves.
Walmart is rumored to be in negotiations to acquire smart TV manufacturer Vizio, which would give Walmart access to valuable ad sales data. [ more ]
AdExchanger
4 months ago
Privacy professionals

With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile's Hands | AdExchanger

Privacy-compliant ad targeting and advancements in on-device signals could unlock mobile's true value.
Using on-device data signals responsibly and communicating their use to consumers is key for mobile marketers. [ more ]
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