The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units.
TTD disabled access to Yahoo's video inventory for open-auction bidding, threatening to do so if Yahoo didn't accurately label inventory.
TTD planned to demonetize Yahoo's video inventory if labeling issues weren't resolved, extending the ban to private marketplace deals by July.
Yahoo criticized the deadlines as arbitrary, suggesting they were for publicity, stating the revenue impact is minimal for both companies.
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