Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger
Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses. [ more ]
After the Yahoo News app revamp, Yahoo preps AI summaries on homepage, too | TechCrunch
Yahoo is continuing its AI push by launching AI-powered features for Yahoo Mail and Yahoo News app, with plans for further AI integration on its web properties. [ more ]