#yahoo

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#digital-advertising
Tech Times
1 month ago
Tech industry

Yahoo Singapore Shifts Focus, Cuts Editorial Staff and Embraces Content Curation

Yahoo shifts towards content curation in Singapore, leading to staff layoffs. [ more ]
Skift
4 months ago
Marketing

Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests

Marriott launched the Marriott Media Network in May 2022 to let non-hotel marketers place ads on its platforms.
Marriott is transitioning from Yahoo to Google as its media network partner. [ more ]
Tech Times
1 month ago
Tech industry

Yahoo Singapore Shifts Focus, Cuts Editorial Staff and Embraces Content Curation

Yahoo shifts towards content curation in Singapore, leading to staff layoffs. [ more ]
Skift
4 months ago
Marketing

Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests

Marriott launched the Marriott Media Network in May 2022 to let non-hotel marketers place ads on its platforms.
Marriott is transitioning from Yahoo to Google as its media network partner. [ more ]
moredigital-advertising
#email-marketing
MarTech
4 months ago
Deliverability

If you're marketing on 'Email Island,' don't get yourself voted off | MarTech

Email marketing remains crucial for reaching audiences.
New restrictions from Google and Yahoo impact email marketers. [ more ]
Entrepreneur
4 months ago
Deliverability

3 Email Changes Google and Yahoo Will Require You to Adopt By February 1st | Entrepreneur

Google and Yahoo have partnered to create new guidelines for mass email senders to combat spam, spoofing, and phishing attacks.
Email senders must authenticate their emails, enable one-click unsubscribing, and maintain a low spam complaint rate. [ more ]
MarTech
4 months ago
Deliverability

If you're marketing on 'Email Island,' don't get yourself voted off | MarTech

Email marketing remains crucial for reaching audiences.
New restrictions from Google and Yahoo impact email marketers. [ more ]
Entrepreneur
4 months ago
Deliverability

3 Email Changes Google and Yahoo Will Require You to Adopt By February 1st | Entrepreneur

Google and Yahoo have partnered to create new guidelines for mass email senders to combat spam, spoofing, and phishing attacks.
Email senders must authenticate their emails, enable one-click unsubscribing, and maintain a low spam complaint rate. [ more ]
moreemail-marketing
Exchangewire
4 months ago
Marketing

Yahoo Unveils PurpleLab: Revolutionising Market Research with Rapid, Reliable Insights Powered by Qualtrics

Yahoo has launched PurpleLab, a new platform designed to address speed and quality challenges in the market research industry.
PurpleLab brings together Yahoo's data capabilities, technology, and consumer relationships to provide fast and accurate consumer insights.
The platform is powered by Qualtrics and aims to deliver high-quality results from real humans with a rapid turnaround time. [ more ]
AdExchanger
6 months ago
Marketing

Yahoo's New DSP Feature Relies On A Mix Of AI And First-Party Data | AdExchanger

Yahoo has released a new feature called Blueprint for its DSP that offers midflight optimization recommendations to help advertisers meet campaign goals.
The solution uses first-party behavioral data from Yahoo's owned-and-operated sites, as well as purchase and location data from logged-in users with Yahoo email addresses. [ more ]
Exchangewire
3 weeks ago
Marketing

Yahoo Australia Bolsters Growing Team with Appointment of Maddie Basso as Head of Commercial

Madeline Basso joins Yahoo to enhance growth in joint business partnerships with agencies and advertisers in Australia. [ more ]
Yahoo
2 weeks ago
Marketing tech

Yahoo is part of the Yahoo family of brands

Yahoo uses cookies to provide services, authenticate users, and measure user activities on their sites and apps. [ more ]
#the-trade-desk
AdExchanger
1 week ago
Marketing tech

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has disabled access to Yahoo's mislabeled video inventory for open auction bidding. [ more ]
Digiday
1 week ago
Marketing tech

The Trade Desk shuts advertisers' access to Yahoo's video content

The Trade Desk disabled Yahoo's video inventory access due to labeling dispute, potential further restrictions pending negotiations. [ more ]
AdExchanger
1 week ago
Marketing tech

The Trade Desk Makes Good On Threats To Block Yahoo's Video Ads | AdExchanger

The Trade Desk has disabled access to Yahoo's mislabeled video inventory for open auction bidding. [ more ]
Digiday
1 week ago
Marketing tech

The Trade Desk shuts advertisers' access to Yahoo's video content

The Trade Desk disabled Yahoo's video inventory access due to labeling dispute, potential further restrictions pending negotiations. [ more ]
morethe-trade-desk
TechCrunch
2 weeks ago
Artificial intelligence

After the Yahoo News app revamp, Yahoo preps AI summaries on homepage, too | TechCrunch

Yahoo is continuing its AI push by launching AI-powered features for Yahoo Mail and Yahoo News app, with plans for further AI integration on its web properties. [ more ]
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