The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?
Briefly

from Digiday1 week ago
Finger-pointing persists in making digital advertising sustainable, with publishers, advertisers, and DSPs each citing limitations on supply path optimization, shifting budgets, and meeting KPIs.
Digidayhttps://digiday.com/media/the-stalemate-of-sustainability-who-holds-the-responsibility-of-cutting-carbon-from-digital-ads/
Stagnation prevails as no one wants to risk revenue first; hope placed on GARM's upcoming sustainability standards to drive change and shift budgets towards green inventory.
Digidayhttps://digiday.com/media/the-stalemate-of-sustainability-who-holds-the-responsibility-of-cutting-carbon-from-digital-ads/
'It's an enforcement problem.' - Hillary Slattery highlights the need for media buyers to financially support sustainable advertising and direct budgets towards greener inventory for progress.
Digidayhttps://digiday.com/media/the-stalemate-of-sustainability-who-holds-the-responsibility-of-cutting-carbon-from-digital-ads/
Read at Digiday
#digital-advertising #sustainability #revenue-impact #global-alliance-for-responsible-media #enforcement
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