The loss of cookies has prompted ad tech intermediaries to bundle inventory in different ways, like grouping audiences with publisher first-party data or contextual categories, emphasizing curated deals and the trend's momentum.
The closure of made-for-advertising websites like those under Content IQ, due to monetizing clickbait through subdomains on reputable publishers' websites, reflects a shift towards eliminating lower-quality inventory.
#programmatic-advertising #curated-deals #quality-over-quantity #ad-tech #made-for-advertising-websites
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