"In 2025, there's no such thing as business as usual. Faced with relentless challenges, change, andtechnological upheaval, brands have to devise new ways to stay culturally relevant and actually connect with people. The marketing and tech executives on our first-ever Innovator 50 list are breaking loose from industry norms and pioneering new ways of working, all the while leading with integrity."
"The marketing and tech executives on our first-ever Innovator 50 list are breaking loose from industry norms and pioneering new ways of working, all the while leading with integrity. Whether it's lifting the curtain on digital advertising, transforming a social platform into a marketing intelligence engine, or using technology to surprise and delight, these executives are forging ahead with bold ideas and curiosity, while never losing sight of the people they serve."
Relentless challenges and technological upheaval in 2025 require brands to abandon business as usual and create new ways to stay culturally relevant and connect with people. Marketing and technology executives are pioneering unconventional ways of working while maintaining integrity. Executives are increasing transparency in digital advertising, turning social platforms into marketing intelligence engines, and using technology to surprise and delight audiences. Bold ideas and curiosity drive these efforts, with a consistent focus on serving people rather than processes.
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