OpenX’s ConteX Marketplace allows advertisers to target audiences precisely by analyzing page content for improved accuracy, driving better engagement and conversion rates.
With the addition of advanced keyword targeting, ConteX enhances its ability to analyze web page context, leading to more relevant ad placements and increased brand perception.
OpenX’s expansion into advanced tactics enables quicker activation of premium data partners without the usual long negotiation processes, streamlining campaign execution.
The success of ConteX's contextual solutions in cookieless environments demonstrates the effectiveness of targeting strategies that rely on content relevance rather than user tracking.
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