Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Briefly

from Digiday1 week ago
Omnicom and The Trade Desk partner to develop custom investment solutions merging TV and commerce data for planning optimization at Cannes Lions.
Digidayhttps://digiday.com/media-buying/omnicom-and-the-trade-desk-co-develop-new-data-solutions-to-optimize-ctv-budgets/
Omnicom Media Group utilized the solution for upfront video spending, aiming to break through the cluttered CTV investment landscape and connect investments to outcomes.
Digidayhttps://digiday.com/media-buying/omnicom-and-the-trade-desk-co-develop-new-data-solutions-to-optimize-ctv-budgets/
The collaboration involves engineers crafting bespoke solutions at Annalect, optimizing The Trade Desk data with Flywheel signals to drive sales-centric optimizations for clients.
Digidayhttps://digiday.com/media-buying/omnicom-and-the-trade-desk-co-develop-new-data-solutions-to-optimize-ctv-budgets/
Read at Digiday
#omnicom #the-trade-desk #custom-investment-solutions #cannes-lions #digital-marketing
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