[It] is great ... for our advertising clients and CMOs and agency leaders to hear their perspective, and [see] their vision for where they're taking these publications and brands and not just hear it from people like me,” said Stinchcomb.
Last year, Bloomberg Media's CRO Christine Cook and one other salesperson handled the selling efforts at Cannes, but this year, the publisher is increasing that headcount with additional global sellers, said Andrea Ching, the company's global head of integrated marketing.
Future plc is doubling the number of sellers it's sending to Cannes this year from two to four, including Matt Trotta, svp of U.S. sales. The primary focus will be to connect.
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