marketing-leaders

www.housingwire.com

Marketing

USA Mortgage's Chelsea Vonder Haar on staying agile to meet loan officer needs

Successful marketers in mortgage and real estate excel by being adaptable, swiftly adjusting strategies to market trends. [ more ]

#generative AI

Exchangewire

7 months ago

Artificial intelligence

79% of Top Marketing Executives Report Boost in ROI Using AI Tools

85% of marketing executives are confident in AI tools

64% plan to use AI tools more in their marketing campaigns

71% of marketing executives express concern over the ethics of using AI tools [ more ]

Harvard Business Review

7 months ago

Marketing

5 Ways Marketing and Sales Leaders Can Embrace GenAI

Marketing leaders have been hesitant to embrace generative AI in their strategies.

AI and machine learning have facilitated new practices in key marketing processes.

Leaders in the field need to overcome their caution and start experimenting with AI technology. [ more ]

Exchangewire

7 months ago

Artificial intelligence

79% of Top Marketing Executives Report Boost in ROI Using AI Tools

85% of marketing executives are confident in AI tools

64% plan to use AI tools more in their marketing campaigns

71% of marketing executives express concern over the ethics of using AI tools [ more ]

Harvard Business Review

7 months ago

Marketing

5 Ways Marketing and Sales Leaders Can Embrace GenAI

Marketing leaders have been hesitant to embrace generative AI in their strategies.

AI and machine learning have facilitated new practices in key marketing processes.

Leaders in the field need to overcome their caution and start experimenting with AI technology. [ more ]

moregenerative AI

Axios

7 months ago

Marketing