Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Going 'Green' Costs Green here.Digital advertising contributes to carbon emissions.Every programmatic ping, bid and load consumes electricity, and the overcrowded programmatic supply chain just makes the problem worse.One way to foot the bill, according to Jounce Media Founder Chris Kane, could be to transparently raise ad auction prices to fund carbon offsets.
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