Uber faced challenges with brand consistency after rapid global growth and outdated brand guidelines. Their acquisition of Postmates introduced them to Frontify, a Digital Asset Management (DAM) software that streamlined brand management. This system provided a central platform for marketing assets, improving accessibility and reducing confusion. The Uber design team quickly recognized its importance, adopting the system to ensure a consistent brand approach. The common issue faced by global teams, where assets become lost or duplicated, highlighted the need for such integrated solutions to improve efficiency and productivity.
[Our] brand guidelines have been very scattered. Frontify has been able to tie up all these loose ends that we've struggled with for ages.
61% of teams surveyed create over 50 marketing assets each month, with 5% creating over 100 assets per month. Marketers are spending up to 30 hours each year searching for and sharing assets.
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