#digital-asset-management

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#metadata
MarTech
2 months ago
Marketing tech

The power of metadata: An introduction for DAM users | MarTech

Effective search in DAM relies on metadata for successful digital asset management.
Metadata crucial for efficient search, content governance, and findability in DAM practices. [ more ]
MarTech
1 week ago
Marketing

What is digital asset management and how can it help you? | MarTech

DAMs store and organize digital assets, providing a single source of truth for marketers with metadata for asset details.
Enterprises use DAMs for consistency in content, B2B companies for sales collateral, integrating with CMSs and DXPs, evolving from on-premises to cloud-based solutions.
Organizations use DAMs due to consumer expectations, with 65% expecting personalized digital experiences, highlighting the importance of adaptability and personalization. [ more ]
MarTech
2 months ago
Marketing tech

The power of metadata: An introduction for DAM users | MarTech

Effective search in DAM relies on metadata for successful digital asset management.
Metadata crucial for efficient search, content governance, and findability in DAM practices. [ more ]
MarTech
1 week ago
Marketing

What is digital asset management and how can it help you? | MarTech

DAMs store and organize digital assets, providing a single source of truth for marketers with metadata for asset details.
Enterprises use DAMs for consistency in content, B2B companies for sales collateral, integrating with CMSs and DXPs, evolving from on-premises to cloud-based solutions.
Organizations use DAMs due to consumer expectations, with 65% expecting personalized digital experiences, highlighting the importance of adaptability and personalization. [ more ]
moremetadata
The Drum
3 months ago
Web design

The Drum

E-commerce growth surged in 2020 by 44%
Quality product content crucial for omnichannel experience
DAM systems streamline e-commerce workflows [ more ]
#process-management
MarTech
6 months ago
DevOps

3 questions to ask about digital asset management processes | MarTech

Managing processes and people in a digital asset management (DAM) system can be challenging due to embedded processes and changing people, creating gaps in knowledge.
New DAM processes should aim to alleviate pain points or remove unnecessary workflow and should be communicated effectively to users to highlight the benefits. [ more ]
MarTech
6 months ago
DevOps

3 questions to ask about digital asset management processes | MarTech

Managing processes and people in a digital asset management (DAM) system can be challenging due to embedded processes and changing people, creating gaps in knowledge.
New DAM processes should aim to alleviate pain points or remove unnecessary workflow and should be communicated effectively to users to highlight the benefits. [ more ]
MarTech
6 months ago
DevOps

3 questions to ask about digital asset management processes | MarTech

Managing processes and people in a digital asset management (DAM) system can be challenging due to embedded processes and changing people, creating gaps in knowledge.
New DAM processes should aim to alleviate pain points or remove unnecessary workflow and should be communicated effectively to users to highlight the benefits. [ more ]
MarTech
6 months ago
DevOps

3 questions to ask about digital asset management processes | MarTech

Managing processes and people in a digital asset management (DAM) system can be challenging due to embedded processes and changing people, creating gaps in knowledge.
New DAM processes should aim to alleviate pain points or remove unnecessary workflow and should be communicated effectively to users to highlight the benefits. [ more ]
moreprocess-management
MarTech
6 months ago
Marketing tech

3 questions to ask about digital asset management processes | MarTech

Managing processes and people in a digital asset management (DAM) system can be challenging due to embedded processes and changing people, creating gaps in knowledge.
New DAM processes should aim to alleviate pain points or remove unnecessary workflow and should be communicated effectively to users to highlight the benefits. [ more ]
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