For marketers to succeed with their customer marketing efforts, it's essential to understand which customers are happy, which are at risk of churn and which present cross-sell and upsell opportunities. Your customer data is full of clues to help you understand which customers fit into each of these buckets. You just need to mine that data to find the clues.
If you're like most people, you hear the term 'genAI' and you think about content creation. But its capabilities are expanding and users are experimenting with more use cases.
I used the Google Gemini generative AI application to help me analyze customer data, identify customers that met certain criteria and receive recommendations and messaging to use with those customers.
One of the memorable moments from this part of the exercise was when I decided to add year-over-year data so I could run comparisons. Gemini added 2023 and 2024 lifetime values for each customer. I pointed out that there is only one lifetime value, and Gemini immediately apologized for the error and fixed it.
Collection
[
|
...
]