GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis
Briefly

PubMatic's Auction Packages and SeenThis's technology minimized carbon emissions, increased viewability, and surpassed benchmarks.
SeenThis solution addresses the performance vs. sustainability trade-off, delivering improved user attention and efficient resource use in digital advertising.
Partnership results show increased performance while minimizing carbon emissions, focusing on attention, creative capabilities, and efficient resource utilization.
Read at Exchangewire
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