The DOJ is considering compelling Google to divest AdWords and open APIs, signaling significant regulatory scrutiny and potential changes in online advertising dynamics.
Judge Amit Mehta has identified Android as a crucial component in Google's monopolistic practices, suggesting that divesting Android may become a realistic option for the DOJ.
Skai, formally known as Kenshoo, has pivoted from social media performance marketing to retail media, reflecting broader industry trends and the challenges faced by third-party vendors.
The future of women's sports sponsorship remains uncertain despite rising popularity; ongoing performance will dictate if the enthusiasm from events like the NCAA tournament translates into sustainable interest.
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