Amazon unveils AI chatbot for sellers
Briefly

Project Amelia is designed to assist third-party sellers on Amazon's marketplace by providing accurate answers and personalized data insights, effectively streamlining their operational needs.
Rather than searching through FAQs, sellers can directly engage with Project Amelia to get tailored advice, such as preparing for the holiday season with sales data and promotions.
The aim with Project Amelia includes addressing knowledge-based questions and metrics to help sellers solve problems, significantly reducing reliance on traditional support systems.
Project Amelia's emphasis on accuracy is crucial; previous corporate chatbots faced lawsuits for misinformation, highlighting the need for reliable AI interactions to maintain seller trust.
Read at channelpro
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