The announcement of pause-screen ads by YouTube, which places additional ads during video pause, has sparked user frustration as many feel overwhelmed by ads already featured.
Users have expressed their discontent on social media, questioning if YouTube truly needed to introduce more ads, especially when the experience is already laden with unskippable interruptions.
YouTube's pause-screen ads notably feature brands like Dunkin' Donuts, and while it's in limited testing, it's indicative of YouTube's strategy to maximize ad revenue.
With YouTube generating $34.4 billion annually from ad revenue, the introduction of new ad formats is logical for Google as they seek to further increase advertiser engagement.
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