Creators on YouTube now have the option to create 'collections' showcasing their favorite products. These collections can be featured in various areas such as the creator's product list, store tab, and video descriptions, with more discovery opportunities expected. This feature simplifies product promotion and enhances revenue potential.
The Affiliate Hub on YouTube provides Shopping creators with tools like access to partner lists, competitive commission rates, promo codes, and sample request capabilities. This hub streamlines the process of planning and creating shoppable videos, helping creators efficiently collaborate with brands.
YouTube's enhanced tagging feature allows creators with online stores to tag products across their entire video library at once, leveraging product links in video descriptions. This functionality not only optimizes revenue potential by making older content shoppable but also improves the overall shopping experience for viewers.
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