#youtube-shopping

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MarTech
2 months ago
Marketing

YouTube adds new shopping features to increase seller revenue | MarTech

Creators can use Shopping Collections to showcase favorite products across YouTube's various discovery areas.
YouTube's new updates like the Affiliate Hub and enhanced tagging aim to help creators efficiently plan shoppable videos and optimize revenue. [ more ]
WWD
2 months ago
Marketing

YouTube Breaks Down Its Growing Commerce Opportunity

YouTube had over 30 billion watch hours of shopping videos in 2023
Content aiding shopping had a 25% increase in watch time, prompting YouTube's focus on enhancing shopping experiences for creators and viewers in 2024. [ more ]
TechCrunch
2 months ago
Marketing

YouTube launches new Shopping features to help creators market products and grow their earnings | TechCrunch

YouTube is launching Shopping Collections to enable creators to curate products for users to browse through.
YouTube is enhancing its Shopping features to include an Affiliate Hub for creators, integration with Fourthwall website builder, and expanded product tagging capabilities. [ more ]
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