Company updates often fail because they are tailored to the organization rather than the audience. This results in content that answers questions that aren't being asked by readers. Effective communication should emphasize storytelling instead of merely stating status updates, as stories provide context and relevance. If updates lack clear takeaways or connections, they will be ignored. Striking a balance in frequency and tying updates to bigger narratives can significantly enhance engagement from the audience.
Most company updates are written for the company, not the reader. They follow a common pattern: "We're excited to announce..." or "We've partnered with XYZ Corp...". This language does not resonate with audiences externally.
If there's no clear takeaway for your viewers, they'll move on. Announcing a partnership without benefiting explanation doesn't connect. What problem does it solve and for whom?
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