In most instances, certain words trip the brand safety filters that advertisers use to avoid divisive content. These filters often claim that their technology takes into account the context of the language, but in each example Sibley shared, they failed to do so.
The story about the James Webb telescope, for instance, was demonetized because it described the death of a star as violent. Similarly, Taylor Swift's Person of the Year feature-her first interview in five years-was classified as non-inclusive of women because of language related to feminism, according to Sibley.
If that is the kind of reporting that gets demonetized, that is a problem for journalism and for the public more broadly.
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