"Data shows that 71% of consumers want to know the brands they buy from are aligned with their values. And increasingly, real life examples continue to pop up that showcase consumers exercising their credit card activism by refusing to support brands that they feel are either not aligned with their values, or don't live their stated values in their day-to-day."
"When word of the denial of the request hit, backlash quickly ensued. Customers were outraged that a baby company, founded to solve a problem with a baby having a health issue (excema), would not support a new mom with a newborn baby that needed support due to some health issues."
[
add
]
[
|
|
...
]