#brand-values

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Inc.com
1 month ago
Marketing

How Your Brand Can Win Over Gen Z With Marketing

Gen Z values authenticity over traditional marketing techniques. [ more ]
Brandingmag
1 month ago
Marketing

The Synergy of Storytelling and Thought Leadership

Combining thought leadership and brand storytelling can enhance brand impact by creating a compelling narrative that embodies the brand's essence and establishes it as an expert. [ more ]
The Drum
3 months ago
Online marketing

How entertainment brands such as Disney and Lego ensure campaign effectiveness

Entertainment ads should showcase brand values beyond just the logo.
Humor, celebrities, emotional power, and the right soundtrack resonate with viewers in the entertainment sector. [ more ]
Hubspot
4 months ago
Marketing

How Luxury Brands Market and What You Can Learn

Luxury brands understand that customers seek more than just a product - it's about the entire experience and feeling of exclusivity.
Strategic collaborations with celebrities can make luxury brands more desired and create a global appeal. [ more ]
Forbes
4 months ago
Marketing

Why It Matters That Consumers Are So Enraged By The Kyte Baby Debacle

71% of consumers want to support brands aligned with their values
Kyte Baby faced backlash for mishandling an employee's request to work from home for her newborn [ more ]
The Drum
2 weeks ago
Marketing

How Kimpton disrupted the status quo in social media travel content

Commitment to diversity and inclusivity is central to Kimpton's brand ethos, authentically embedded in the company's DNA and reflected in its marketing strategy. [ more ]
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