Why brands should stand firm on their social, sustainability values despite fear of backlash
Brands must maintain clear, unshakeable values and align with their audiences to preserve consumer loyalty and enable growth despite potential backlash.
Freddy's now letting customers opt out of potentially triggering Mother's Day messaging
Freddy's Frozen Custard & Steakburgers offers customers the option to opt-out of Mother's Day-themed marketing messages to show sensitivity towards those who have lost mothers.