Why in-game advertising companies see potential benefits in the death of the third-party cookie

"The future of media spend, in general, is migrating into data-rich environments, and to environments where you know your consumer in a way that traditional sports advertising has never known before, other than the people who buy season tickets," said Lewis Smithingham, svp of innovation at Media.Monks. "All of a sudden, every single person that is watching your sport, your game - you know everything about them, and you have a diverse and interesting advertising profile on that person."

Read at Digiday