Humor, says WhataBurger's marketing communications vice president Donna Tuttle, is WhataBurger's way of providing what she views as some much-needed relief to a pandemic-weary American populace. 'After Covid, it's just been crazy. People deserve a belly laugh. It's the best medicine.'
The campaign for WhataWings was not about proving boneless wings were superior; it aimed to engage and have fun. It struck a new and playful note with the brand's core audience.
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