Increasing revenue for the company is a large aspect of your responsibilities, something that goes hand-in-hand with innovation. The latter is one of the most in-demand soft skills in marketing, as it helps professionals pave new pathways and reach new heights.
Someone in this position oversees all marketing and sales activities within a company. From creating a marketing plan outline and executing a marketing strategy to measuring ROI, this professional sets the goals, manages the budget, develops marketing tactics, and evaluates the overall performance.
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