Buyers were skeptical about WBD's ad sales success due to dropping revenue from the Warner Media and Discovery merger.
WBD emphasized the ability to run campaigns across the full portfolio thanks to the merger's ad tech stacks integration.
WBD introduced new ad products, highlighted subscriber growth stats for Max, and promoted its consolidated first-party data platform, Olli.
WBD prioritized ad tech discussions during upfronts compared to other broadcasters, unveiling new ad formats, a contextual offering, and a data-driven video tool.
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