The contract is part of a larger campaign that includes editorial content, integrated media promotion, and other programs on YouTube in collaboration with Popsugar Fitness, a Vox brand, and additional audio content on the Vox Media Podcast Network.
Many brands are increasingly focused on developing unique media and entertainment experiences that strive for deeper engagement among prospective consumers.
#media-partnership #female-athletes #integrated-media-promotion #content-creation #marketing-strategies
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