Through this partnership with VIOOH, US and International buyers will be able to programmatically access Intersection's over 6,500 street and transit screens in 13 designated market areas (DMAs) and 90 airports through VIOOH's real-time Trading Manager platform.
Jean-Christophe Conti, CEO at VIOOH, expressed excitement over the partnership, stating it adds to their programmatic DOOH offerings across the US, increasing commercial opportunities for advertisers. Intersection's wide-ranging digital screens in major US cities present a valuable opportunity for advertisers worldwide.
Chris Grosso, CEO at Intersection, highlighted the significance of the partnership in expanding prDOOH accessibility for buyers globally, emphasizing the strategic locations of their media that can effectively connect brands with relevant audiences. The integration with VIOOH aims to enhance opportunities for brands to engage audiences across diverse locations.
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