Um, Did Kim Kardashian & Kylie Jenner Just Drop Identical Campaigns?
Briefly

From well-coordinated outfits to synchronized social media posts, Kardashian-Jenner sisters strategically align their brand promotions in a well-oiled marketing machine.
Kim Kardashian and Kylie Jenner launched products with similar 'cottage core aesthetic' campaigns including grassy backdrops and white, block lettering font, showcasing synchronized brand inspiration.
Kim's SKKN campaign featured a neutral lip gloss line with a prairie-style linen outfit, while Kylie's KHY collection 'Drop 007' focused on featherweight poplin pieces, both aligned with a laidback country aesthetic.
Despite launching separate products, both sisters mirrored each other in their product launch campaigns, displaying a synchronized and intentional branding strategy.
Read at Bustle
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