The Competition and Markets Authority provisionally found that Google is using anti-competitive practices in open-display ad tech, which it believes could be harming thousands of UK publishers and advertisers.
The CMA has provisionally found that, when placing digital ads on websites, the vast majority of publishers and advertisers use Google's ad tech services to bid for and sell advertising space.
The UK watchdog expressed concern that Google is actively using its dominance in this sector to preference its own services, disadvantaging competitors.
Google’s practices prevent a level playing field for competitors, which undermines the ability to provide publishers and advertisers with better, more competitive services that foster business growth.
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