'Today' Goes Viral: How the Morning Show Is Embracing TikTok
Briefly

"Today" digital had its second best year on record in 2023, averaging 50 million monthly unique visitors, growing 4% year-over-year.
On TikTok, @todayshow garners 1.6 million followers, with engagement on one video as high as 14.3 million views.
Read at TheWrap
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