TMB expects to generate nearly $200 million in revenue this fiscal year, showing a small revenue decline due to challenges in digital advertising. The company is combatting this by expanding its streaming and social video business to adapt to market dynamics.
TMB is primarily focusing on video content now, strategically diversifying its portfolio to cater to changing market demands. By acquiring licenses for user-generated video content, the company keeps content production costs low and monetizes across various channels, albeit facing challenges with social media algorithms.
46% of TMB's digital revenue comes from web advertising, 35% from streaming and social advertising, and 19% from licensing. With decreasing web revenues, the company is committed to its video pivot, aligning well with the projected 16% growth in digital video advertising spend this year.
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