TikTok plans to lay off about 1,000 global employees, primarily from its content and marketing teams, following the ban threat in the U.S. The layoffs signal significant cost-cutting measures amidst the platform's ownership uncertainties.
ByteDance asserts its stance against selling TikTok's app or its algorithm, despite considering sales that exclude the algorithm. The reported layoffs are part of a larger restructuring effort, which will lead to the disbanding of the global user operations team.
TikTok's revenue heavily relies on the U.S., with approximately 80% of its $20 billion 2023 revenue sourced from the country. The layoffs within the operations and marketing departments come as a response to challenges following the ban threat in the U.S.
As the layoffs are expected to occur on a global scale, TikTok aims to reassign remaining employees to various teams such as trust and safety, marketing, content, and product, indicating a shift in the platform's operational structure.
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