TikTok is testing the ability for users to upload 60-minute videos, challenging YouTube's control of long-form content. The move aims to cater to creator demand and attract those gravitating towards platforms like YouTube.
TikTok's shift towards longer videos is supported by its Creator Rewards Program, incentivizing creators to produce extended content. This change not only benefits creators but also opens up new distribution opportunities, potentially streamlining content delivery for TV networks.
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