Initial testing showed that advertisers running Search Ads alongside In-Feed Ads experienced a 20% increase in conversions, indicating the effectiveness of TikTok's advertising solutions.
TikTok's latest ad solution reflects a shift in consumer behavior, with over 50% of users now preferring video and social platforms for product research instead of traditional search engines.
With 57% of TikTok users utilizing its search functionality, the new Search Ads Campaign allows brands to precisely target high-intent customers actively looking for specific terms, especially during the holiday season.
TikTok's enhanced advertising capabilities are providing brands an opportunity to compete against Google's paid search ads, particularly appealing to Gen Z who increasingly uses TikTok for searches related to lifestyle topics.
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