Meaning, targeting and measurement are getting harder to do. However, it's something Liz Mella, director of marketing for Farmer's Fridge, has been tasked with working through as the food vending company is without an e-commerce point of sale.
Our strategy there is to build credibility through third-party channels. So whether that's things like racking up awards, or feeding local TV anchors, doing live taste tests, [it's] just getting that external validation to help consumers realize that this is a delicious option for them when they are on the go.
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