#targeting-challenges

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Forbes
1 month ago
Marketing

Council Post: Transformation In The B2B Tech Landscape: The Emergence Of The Business Technologist

The presence of business technologists is increasing in B2B technology purchasing decisions, driven by the pandemic and leading to challenges in effectively targeting and engaging this new audience. [ more ]
Digiday
3 months ago
Marketing

'There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics

Marketers facing challenges post Google's third-party cookie change
Farmer's Fridge using non-traditional marketing strategies like point of purchase media buying [ more ]
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