The POV From Possible: When Will The Digital Ad Industry Stop Navel-Gazing And Realize Its Potential? | AdExchanger
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from AdExchanger1 week ago
If sunlight is the best disinfectant - well, Florida certainly has a lot of sun, and the online ad ecosystem needs a cleanup.
AdExchangerhttps://www.adexchanger.com/marketers/the-pov-from-possible-when-will-the-digital-ad-industry-stop-navel-gazing-and-realize-its-potential/
However, one theme stood out at this year's show: For all its problems, digital advertising has plenty of untapped potential.
AdExchangerhttps://www.adexchanger.com/marketers/the-pov-from-possible-when-will-the-digital-ad-industry-stop-navel-gazing-and-realize-its-potential/
Greg Stuart, CEO of MMA Global, accused the industry of being mired in harmful, outdated practices, comparing it to bloodletting in the medical field.
AdExchangerhttps://www.adexchanger.com/marketers/the-pov-from-possible-when-will-the-digital-ad-industry-stop-navel-gazing-and-realize-its-potential/
Professional provocateur Gary Vaynerchuk urged the industry to make significant changes, reminiscent of his previous speeches at Cannes and Possible events.
AdExchangerhttps://www.adexchanger.com/marketers/the-pov-from-possible-when-will-the-digital-ad-industry-stop-navel-gazing-and-realize-its-potential/
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#digital-advertising #possible-conference #industry-practices #untapped-potential #industry-challenges #innovation
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