As brands and agencies navigate this evolving landscape, one question loomed large at the 2024 Forbes CMO Summit: What truly matters?
As MilkPEP CMO/CEO Yin Woon Rani remarked on stage, "When I see a website that doesn't match the other touchpoints of a brand, I joke that the brand's org structure is showing."
This disjointed approach is more than an annoyance-it can have real business consequences. As a customer, you're shuffled through organizational silo after silo... resulting in frustrating inefficiencies.
The structures that once defined how brands connect with consumers externally and organize themselves internally are collapsing. This 'Great Collapse' is reshaping the way brands are built.
Collection
[
|
...
]