The 'Gen Z marketing script' trend is not giving
Briefly

In these videos, the script is full of internet expressions like "it's giving," "very demure," "brat summer," etc., and the people reciting the script are noticeably older.
Milking invented generational difference is tired, and a TikTok trend explicitly created for marketing is never much fun. They fill our feeds with even more advertisements masquerading as culture.
However, some videos in the current wave of the Gen Z intern trend maintain a bit of charm due to the types of businesses it attracts.
The latest spin on the trend relies on "Gen Z vocabulary" or online slang, which, more often than not, is misidentified African American Vernacular English.
Read at Mashable ME
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