The Drum's Daily Briefing: Store brands surge & Abercrombie's comeback
Briefly

With rising inflation, Americans shift to store brands for 25% of groceries, reflecting cost-consciousness and economic pressures while store brands aim to rival national names.
Abercrombie & Fitch's $1bn net sales and CEO credits agile marketing for the best first quarter ever, emblematic of mall brands' resurgence via post-pandemic consumer shifts.
American Airlines CEO fires exec over controversial sales strategy pushing direct bookings, causing revenue declines, stock drop, and reduced profit outlook.
Store brands drive significant growth in deli, pet care, and produce sales, opposing national brands' dominance at 78% of grocery dollar shares.
Iconic mall brands like Hollister, American Eagle, and Gap experience new life via strategic marketing, reflective of post-pandemic culture and consumer preference shifts.
Read at The Drum
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