#store-brands

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The Drum
4 weeks ago
Marketing

The Drum's Daily Briefing: Store brands surge & Abercrombie's comeback

Inflation leading to increased purchases of store brands, store brands positioning to compete with national names, Abercrombie's successful revival, American Airlines' strategic misstep and consequent consequences. [ more ]
#consumer-behavior
Axios
1 month ago
Marketing

Inflation is driving consumers to trade down

Low priced items are gaining more traction in various product categories causing a shift in consumer behavior. [ more ]
Forbes
1 month ago
Marketing

Retail Brand Clout Fades as Savvy Consumers Shop Around

Retail industry experiencing a shift with consumers favoring store brands over leading national brands. [ more ]
Axios
1 month ago
Marketing

Inflation is driving consumers to trade down

Low priced items are gaining more traction in various product categories causing a shift in consumer behavior. [ more ]
Forbes
1 month ago
Marketing

Retail Brand Clout Fades as Savvy Consumers Shop Around

Retail industry experiencing a shift with consumers favoring store brands over leading national brands. [ more ]
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