The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less | AdExchanger
Briefly

from AdExchanger1 month ago
Legacy CPGs are struggling to maintain market share against digital-native startups and private-label growth, pushing higher ad spends and promotional strategies.
AdExchangerhttps://www.adexchanger.com/commerce/the-biggest-cpgs-face-new-pressures-to-increase-ads-while-somehow-spending-less/
Key CPG brands like Unilever, General Mills, Pepsi, and Procter & Gamble are increasing advertising investments significantly to adapt to market challenges.
AdExchangerhttps://www.adexchanger.com/commerce/the-biggest-cpgs-face-new-pressures-to-increase-ads-while-somehow-spending-less/
Read at AdExchanger
#cpg-brands #pricing-pressure #advertising-spending #market-competition #retail-demands
[
]
[
|
]