#advertising-spending

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Adweek
2 months ago
Marketing

3 Things Marketers Should Know About Magna's Latest Ad Forecast

Advertising spending is growing faster than expected at 9.2% to $369 billion, driven by Prime Video ads.
Retail and travel ad categories are thriving with a 9% growth, while entertainment and tech sectors are sluggish. [ more ]
Exchangewire
3 months ago
Marketing tech

France Experiences Surge in Travel Demand Ahead of 2024 Summer Olympics

Major sporting events drive travel demand and ad spending
Flight bookings to Paris increase significantly ahead of the 2024 Summer Olympics [ more ]
Axios
5 months ago
Marketing

GOP hopefuls spend big in Iowa

Republican presidential campaigns have spent over $124 million on video and TV advertising in Iowa
Iowa caucuses set the tone for the remainder of the campaign [ more ]
POLITICO
6 months ago
Marketing

Israel advocacy groups outspend pro-Palestinian groups on social media

Pro-Israel groups have spent a significant amount of money on Meta platforms, including Facebook and Instagram, during a period of debate over support for Israel amid its military campaign in Gaza.
The spending by pro-Israel groups far exceeds that of groups supporting Palestinians, Muslims, and Arabs on Meta ads. [ more ]
#advertising spending
Adweek
6 months ago
Marketing

Global Ad Spend Growth Expected to Decelerate in 2024

Global advertising spending growth is expected to slow down next year.
Two new reports from Dentsu and GroupM predict slower increases in advertising spending. [ more ]
The Hollywood Reporter
6 months ago
Online marketing

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate. [ more ]
The Hollywood Reporter
6 months ago
Online marketing

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate. [ more ]
Adweek
6 months ago
Marketing

Global Ad Spend Growth Expected to Decelerate in 2024

Global advertising spending growth is expected to slow down next year.
Two new reports from Dentsu and GroupM predict slower increases in advertising spending. [ more ]
The Hollywood Reporter
6 months ago
Online marketing

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate. [ more ]
The Hollywood Reporter
6 months ago
Online marketing

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate. [ more ]
moreadvertising spending
The Hollywood Reporter
6 months ago
Marketing

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate. [ more ]
Investor's Business Daily
1 week ago
Marketing

Meta's Revenue Boost From Temu Looks Durable, Analyst Says

Meta Platforms likely to benefit from continued ad spending by Chinese e-commerce retailers. [ more ]
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