The advertiser's guide to campaign optimization | Tactics and insights for improving digital performance through data
Briefly

"Digital marketers... can implement changes to make campaigns more successful." - John Goodpasture, VP of Digital Agency and Platform Sales at Wiland.
"It's challenging to find the time to fine-tune audiences and reach the right people... marketers can implement changes to make campaigns more successful." - John Goodpasture, VP of Digital Agency and Platform Sales at Wiland.
"For agencies, transparency among stakeholders is essential for compiling actionable insights from past campaigns." - Tactics + Insights Guide sponsored by Wiland.
Read at Digiday
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