Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data
Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws. [ more ]
Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
OOH media agency, Billups, has launched a new analytics platform that uses machine learning tech to track and measure OOH campaign performance.
The platform captures both traditional and digital campaign performance, with the goal of positioning OOH as an option for lower-funnel performance campaigns, not just branding. [ more ]
Council Post: 4 Benefits Of Conducting A Paid Search Inventory Assessment
Paid search engine marketing campaigns are often set up with uniform budgets, which can result in inefficient spending on highly searched and expensive terms.
An inventory assessment helps to create a campaign structure where budgets can be strategically allocated across the overall campaign.
A paid search inventory assessment involves reviewing forecasted clicks for keywords based on historic bid prices.
The key benefits of an inventory assessment include confidently identifying budget needs, optimizing campaign performance, improving ROI, and reducing wasted spend. [ more ]
Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns
OOH media agency, Billups, has launched a new analytics platform that uses machine learning tech to track and measure OOH campaign performance.
The platform captures both traditional and digital campaign performance, with the goal of positioning OOH as an option for lower-funnel performance campaigns, not just branding. [ more ]
Council Post: 4 Benefits Of Conducting A Paid Search Inventory Assessment
Paid search engine marketing campaigns are often set up with uniform budgets, which can result in inefficient spending on highly searched and expensive terms.
An inventory assessment helps to create a campaign structure where budgets can be strategically allocated across the overall campaign.
A paid search inventory assessment involves reviewing forecasted clicks for keywords based on historic bid prices.
The key benefits of an inventory assessment include confidently identifying budget needs, optimizing campaign performance, improving ROI, and reducing wasted spend. [ more ]
Scope3 Tool Shows How Reducing Carbon Impacts Media Performance
Scope3 launched Media Reporting to link carbon emissions reduction with campaign performance, aiming to encourage greener media planning solutions. [ more ]
Google's AI engine proactively connects the dots for spikes in Purchase events, while new features allow for insights from non-Google campaign data and changes in cookie tracking. [ more ]