Our research indicates that understanding buyer needs and preferences is crucial in creating impactful content. There's a significant gap between content produced and what buyers genuinely want.
We discovered that case studies are effective at the beginning of the buyer's journey, contrary to common belief, as they help build trust and credibility early on.
User events have shown to garner substantial attention, especially if a company is involved as a sponsor or speaker. However, converting webinar leads remains increasingly challenging.
Research content on topics like AI and market dynamics resonates strongly in certain sectors, yet many sales teams underutilize this valuable asset, missing potential opportunities.
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