NBCUniversal's upfronts focused on encouraging advertisers to invest more in reaching the growing Hispanic audience, utilizing Telemundo as a means to resonate with multicultural communities.
Telemundo aims to secure larger ad budgets by demonstrating its ability to effectively target a multicultural audience and expand its reach to Gen Z, emphasizing the shift towards streaming distribution for younger viewers.
Federico Garza highlights that while some brands recognize the purchasing power of the growing Hispanic audience and invest in culturally relevant advertising, there are still gaps in awareness and utilization of this opportunity.
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